About me.

Hi, I’m Danny! AWS expert and founder of my one-person business Towards the Cloud.

With over a decade of hands-on experience, I specialize in deploying well-architected, resilient, and cost-optimized AWS solutions designed to scale using Infrastructure as Code (IaC).

Book a free call

Explore our AWS Foundation

The Journey Towards the Cloud

My spark ignited in 2013 during my research thesis when I discovered the revolutionary potential of Cloud Computing. This “aha!” moment challenged everything I knew about traditional hosting.

I climbed to Principal Cloud Consultant, leading large-scale migration projects and orchestrating entire project lifecycles. Throughout these years, I witnessed businesses struggling with these increasingly complex Cloud challenges:

• Architecture decisions that become costly burdens
• Security vulnerabilities emerged from subtle misconfigurations
• Cloud costs spiraled as infrastructure grew
• Teams spent more time managing infrastructure than innovating
• Technical debt making changes risky and expensive

By 2023, armed with extensive experience, I founded Towards the Cloud with a revolutionary vision: providing startups, fintechs and other growing businesses with enterprise-grade AWS foundation without the enterprise-level complexity and costs.

What makes my approach different?

I’ve created a unique subscription-based AWS Landing Zone solution that combines:

• A compliant multi-account foundation that automatically provisions and secures your AWS accounts
• A Library of ready-to-use, security-hardened infrastructure components
• A prepaid consultancy retainer to help you in your active projects
• Access to dedicated support through slack/teams
• Continuous maintenance and improvements on the Landing Zone
• Quarterly security assessments to see if you’re still compliant or not

Proof in Code: My Open Source Tools

I don’t just talk about AWS best practices. I build tools that thousands of developers use daily:

• AWS CDK Starterkit: A production-ready template with CI/CD pipelines that turns days of setup into minutes.
• AWS Toolbox: Contains a collection of tools and scripts that automate routine tasks on AWS Cloud.
• Developer Productivity Suite: My VS Code extensions for IAM Actions, IAM Service Principals, and CloudFormation Snippets eliminate the tedious parts of Cloud development.

These projects demonstrate the same pragmatic, time-saving approach I bring to client work.

Vision for the Future 

As the founder of Towards the Cloud, I enable organizations to achieve their product goals while I shoulder the complexities of cloud architecture.

Being a builder myself, I intimately understand what matters at each stage of your journey, from early-stage startups to scaling businesses.

Every solution I deliver is built on three core principles:

• Excellence in infrastructure design and implementation
• Proactive security and compliance management
• Sustainable, cost-effective scalability

The results? My clients build twice as fast while automatically following AWS best practices, with teams focused entirely on core applications—no more sleepless nights worrying about scaling issues or security vulnerabilities.

Looking Forward

I’m building Towards the Cloud to become the go-to partner for companies who need AWS expertise without hiring an entire platform team.

My roadmap includes expanding our security-hardened component library, developing self-service tools, and creating resources that elevate your team’s cloud capabilities.

I envision a future where AWS complexity no longer slows down innovation, and where businesses of all sizes can access enterprise-grade infrastructure without enterprise-level overhead.

By partnering with me, you’re not just getting today’s solutions—you’re joining a journey to transform how businesses leverage AWS.

Where You’ll Find Me

Based in the Netherlands, I work remotely with clients across Europe and North America. While I don’t have a physical office you can visit, my virtual door is always open via Slack, Teams, or video calls.

Let’s Connect

Ready to eliminate AWS complexity and build on a solid foundation that scales with your business? Schedule a 30-minute consultation →