About

The Journey Towards the Cloud

My spark ignited in 2013 during my research thesis when I discovered the revolutionary potential of Cloud Computing. This "aha!" moment challenged everything I knew about traditional hosting.

I climbed to Principal Cloud Consultant, leading large-scale migration projects and orchestrating entire project lifecycles. Throughout these years, I witnessed businesses struggling with these increasingly complex Cloud challenges:

  • Architecture decisions that become costly burdens
  • Security vulnerabilities emerged from subtle misconfigurations
  • Cloud costs spiraled as infrastructure grew
  • Teams spent more time managing infrastructure than innovating
  • Technical debt making changes risky and expensive

By 2023, armed with extensive experience, I founded Towards the Cloud with one goal:

Providing startups, fintechs and other growing businesses with enterprise-grade AWS foundation without the enterprise-level complexity and costs.

Portrait of Danny Steenman, AWS Cloud Engineer

We're building Towards the Cloud to become the go-to partner for companies who need AWS expertise without hiring an entire platform team.

With over a decade of hands-on experience, I specialize in deploying resilient, and cost-optimized AWS solutions designed to scale using Infrastructure as Code.

With our unique subscription-based service, we enable startups and growing businesses to achieve their product goals while we shoulder the complexities of Cloud architecture.

Danny Steenman
Founder of Towards The Cloud

What makes our approach different?

We've created a unique subscription-based AWS Landing Zone solution that combines:

Multi-Account Foundation

A compliant foundation that automatically provisions and secures your AWS accounts.

Security-Hardened Components

A library of ready-to-use, security-hardened infrastructure components.

Consultancy Retainer

A prepaid consultancy retainer to help you in your active projects.

Dedicated Support

Access to dedicated support through slack/teams.

Continuous Maintenance

Continuous maintenance and improvements on the Landing Zone.

Security Assessments

Quarterly security assessments to see if you're still compliant.

Our commitment to Open Source

Next to our commercial offerings, we're also active in the open source community. We've built the following tools that thousands of developers use daily and this also demonstrates how we apply the same pragmatic, time-saving approach we bring to client work:

  • AWS CDK Starterkit

    Toggle details

    A production-ready template with CI/CD pipelines that turns days of setup into minutes.

    Learn more

  • AWS Toolbox

    Toggle details

    Contains a collection of tools and scripts that automate routine tasks on AWS Cloud.

    Learn more

  • Developer Tools

    Toggle details

    VS Code extensions for IAM Actions, IAM Service Principals, and CloudFormation Snippets that eliminate tedious parts of Cloud development.

    Learn more

Here's some of the experiences our customers and partners have had by working with us

Avatar of Mounir
Mounir
12 reviews
6 months ago
Extremely experienced, knowledgeable, and transparent. Towards the Cloud has resolved numerous challenges our team was struggling with. Having Danny's expertise onboard has led to significant improvements in a short amount of time. Thank you!
Avatar of Rene Molenaar
Rene Molenaar
5 reviews
3 months ago
I had a fantastic experience with the service provided by Towards the Cloud. I had previously built my infrastructure using the AWS GUI and CloudFormation, but it had become outdated and difficult to maintain over time. Danny expertly evaluated my existing stack and completely redesigned it following AWS best practices. He implemented a modern multi-account architecture with separate environments for production and development, which has greatly improved our security posture and deployment workflow. Danny built everything using CDK in TypeScript and set up a GitHub CI/CD pipeline. The entire infrastructure is now defined as code, making it incredibly simp
...More
I had a fantastic experience with the service provided by Towards the Cloud. I had previously built my infrastructure using the AWS GUI and CloudFormation, but it had become outdated and difficult to maintain over time. Danny expertly evaluated my existing stack and completely redesigned it following AWS best practices. He implemented a modern multi-account architecture with separate environments for production and development, which has greatly improved our security posture and deployment workflow. Danny built everything using CDK in TypeScript and set up a GitHub CI/CD pipeline. The entire infrastructure is now defined as code, making it incredibly simple to maintain. Everything stays up-to-date automatically through the pipeline, eliminating the manual work and potential errors from my previous setup. Danny's technical expertise and ability to select the most suitable AWS services for my specific needs were outstanding. I now have a clean, efficient infrastructure that's built to last. I highly recommend Towards the Cloud for anyone looking to migrate or modernize their AWS environment!
Avatar of Walter Carl
Walter Carl
2 reviews
7 months ago
Danny was outstanding to work with. Very responsive and helpful. I was astonished at how quickly he was able to diagnose and fix the issue I was having. Would definitely work with again!

What we're working on next

We envision a future where AWS complexity no longer slows down innovation, and where businesses of all sizes can access enterprise-grade infrastructure without enterprise-level overhead. Our goal is to become the go-to partner for companies who need AWS expertise without hiring an entire platform team.

We do that by delivering on these 3 core values:

  • Excellence in infrastructure design and implementation
  • Proactive security and compliance management
  • Sustainable, cost-effective scalability

To deliver on these promises, we leverage these Infrastructure as Code tools: