About Towards The Cloud

Better AWS decisions before the complexity hardens.

Towards The Cloud is an AWS consultancy built for teams that need senior technical judgment without the overhead of a larger agency model. The company exists to make cloud decisions clearer, more operational, and easier to act on.

Most engagements start when a team knows something in AWS needs attention, but the next move is still fuzzy: a landing zone that needs structure, a CDK estate that needs a second set of eyes, security work without clear remediation order, or a cloud bill that has become harder to explain.

Danny Steenman

Founder

Danny Steenman

Founder & Principal Architect

Has over a decade of experience designing, building, and operating large-scale, distributed systems on AWS Cloud.

Company story

A clearer explanation of what Towards The Cloud actually does.

This is not a broad digital agency or a tooling company wrapped in consulting language. It is an AWS practice designed to help teams understand the cloud estate they already run and improve it with less noise.

The focus stays on AWS foundations, platform decisions, and the operational details that affect delivery, security, and cost at the same time.

Why the company exists

Towards The Cloud was built around a simple gap: many teams do not need a huge consulting engagement first, they need an experienced AWS operator who can look at the current shape, explain the tradeoffs, and point at the highest-value next move.

What clients usually bring in

The work typically starts around landing zones, infrastructure reviews, security posture, cloud cost drift, or delivery friction in CDK and deployment workflows. The common thread is that the AWS estate has grown faster than the team’s confidence in the underlying decisions.

What we optimize for

Recommendations are meant to be actionable by engineering teams. That means practical priorities, clear remediation order, and enough delivery context that the work does not stall after the first review.

Working model

Small enough to stay direct. Broad enough to cover the AWS foundation.

The company stays intentionally focused: one senior point of view, close collaboration, and support that can move from diagnosis into delivery without a handoff.

01

Review the current AWS shape

Get a direct assessment of the architecture, the operational risks, and the choices that deserve attention first.

02

Help land the changes

Move from findings into implementation support when the team needs help cleaning up the high-risk or high-friction parts.

03

Stay involved where judgment matters

Support ongoing AWS decisions when the roadmap keeps surfacing architecture, security, or platform questions.