About

The Journey Towards the Cloud

My spark ignited in 2013 during my research thesis when I discovered the revolutionary potential of Cloud Computing. This "aha!" moment challenged everything I knew about traditional hosting.

I climbed to Principal Cloud Consultant, leading large-scale migration projects and orchestrating entire project lifecycles. Throughout these years, I witnessed businesses struggling with these increasingly complex Cloud challenges:

  • Architecture decisions that become costly burdens
  • Security vulnerabilities emerged from subtle misconfigurations
  • Cloud costs spiraled as infrastructure grew
  • Teams spent more time managing infrastructure than innovating
  • Technical debt making changes risky and expensive

By 2023, armed with extensive experience, I founded Towards the Cloud with one goal:

Providing startups, fintechs and other growing businesses with enterprise-grade AWS foundation without the enterprise-level complexity and costs.

Portrait of Danny Steenman, AWS Cloud Engineer

We're building Towards the Cloud to become the go-to partner for companies who need AWS expertise without hiring an entire platform team.

With over a decade of hands-on experience, I specialize in deploying resilient, and cost-optimized AWS solutions designed to scale using Infrastructure as Code.

With our unique subscription-based service, we enable startups and growing businesses to achieve their product goals while we shoulder the complexities of Cloud architecture.

Danny Steenman
Founder of Towards The Cloud

What makes our approach different?

We've created a unique subscription-based AWS Landing Zone solution that combines:

Multi-Account Foundation

A compliant foundation that automatically provisions and secures your AWS accounts.

Security-Hardened Components

A library of ready-to-use, security-hardened infrastructure components.

Consultancy Retainer

A prepaid consultancy retainer to help you in your active projects.

Dedicated Support

Access to dedicated support through slack/teams.

Continuous Maintenance

Continuous maintenance and improvements on the Landing Zone.

Security Assessments

Quarterly security assessments to see if you're still compliant.

Our commitment to Open Source

Next to our commercial offerings, we're also active in the open source community. We've built the following tools that thousands of developers use daily and this also demonstrates how we apply the same pragmatic, time-saving approach we bring to client work:

  • AWS CDK Starterkit

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    A production-ready template with CI/CD pipelines that turns days of setup into minutes.

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  • AWS Toolbox

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    Contains a collection of tools and scripts that automate routine tasks on AWS Cloud.

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  • Developer Tools

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    VS Code extensions for IAM Actions, IAM Service Principals, and CloudFormation Snippets that eliminate tedious parts of Cloud development.

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Here's some of the experiences our customers and partners have had by working with us

Avatar of Daniel Mora
Daniel Mora
1 review
about 1 year ago
Danny helped review my CDK app and provide feedback. He turned around the work very quickly and created a detailed document for me to follow to resolve issues I had with our CDK deployment. His document was thorough, and included concrete, easy to follow examples. I was able to implement most of the feedback in a day and I am very pleased with the results. He also made time to go over the results with me over video and addressed and helped resolve my outstanding questions.
Avatar of Bas de Kan
Bas de Kan
1 review
12 months ago
I worked together with Danny in a cloud development team for a few months. It was a great experience working with Danny. He was very knowledgable and experienced about all the ins and outs of AWS and he shares that knowledge freely with the team. Working together on the same parts of the product, sometimes through long pair programming sessions or video calls, was also great. We always figured out a great solution for whatever
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I worked together with Danny in a cloud development team for a few months. It was a great experience working with Danny. He was very knowledgable and experienced about all the ins and outs of AWS and he shares that knowledge freely with the team. Working together on the same parts of the product, sometimes through long pair programming sessions or video calls, was also great. We always figured out a great solution for whatever problem needed solving. He was also always available to discuss technical details or provide feedback, and also open to feedback and suggested alternatives the other way around. Overall I highly recommend working with Danny and I would gladly work together again some time in the future!
Avatar of Luuk Rutten
Luuk Rutten
50 reviews
11 months ago
Great expertise in AWS and cloud! Very pragmatic and result-oriented :). I enjoyed working together!

What we're working on next

We envision a future where AWS complexity no longer slows down innovation, and where businesses of all sizes can access enterprise-grade infrastructure without enterprise-level overhead. Our goal is to become the go-to partner for companies who need AWS expertise without hiring an entire platform team.

We do that by delivering on these 3 core values:

  • Excellence in infrastructure design and implementation
  • Proactive security and compliance management
  • Sustainable, cost-effective scalability

To deliver on these promises, we leverage these Infrastructure as Code tools: